It’s quite effective to use SMS to email marketing together. The following are the top five advantages of using both of these channels into your marketing plan.
The desire to receive brand messages via SMS Service grows with each new generation. To effectively engage their audience and obtain the outcomes they want, businesses must stay current. In order to do that, a bulk SMS system that works with other marketing initiatives must be set up.
The potential ROI from text message marketing is high. It’s a really efficient way to share time-sensitive information, targeted offers, and event updates. Your email campaigns’ weaknesses may be filled by its strengths, which will strengthen your marketing efforts
Given the prevalence of mobile devices, it is not surprising that the two approaches complement one another effectively. By being aware of the ideal use cases for each, you can maximise the effectiveness of email and SMS marketing. Because of the complementarity of their capabilities, effectively utilising both communication platforms may lead to more successful campaigns and engaged customers.
Below are the benefits:
Permission is the only factor used in email marketing and SMS.
Your clients are giving you permission to contact them on these platforms whether they check a box to get an SMS gateway shipment notice or fill out an online sign-up form for a weekly email newsletter. The list your business creates from these sign-ups is of greater quality than any you can get using cohort builders from social media and search engines.
An email marketing and SMS strategy gives a customized way to communicate with the proper audience rather than targeting them with adverts they don’t want to view. People who opt in are the ideal prospects since they are interested in what you have to say.
The audience for your social media and search advertisements must be unrelated to your brand. With email to SMS marketing, you can be sure that your target audience is familiar with the fundamentals of your company. You have greater space in communications for these platforms to develop your brand and narrative. When written correctly, even brief messages may improve customer satisfaction and enhance public perception of your business.
List expansion and customer information may be exchanged between the two
You have the chance to experiment with and discover the kind of content that encourages engagement and conversion as your email marketing campaign expands. You’ll be able to improve the performance of both emails to SMS by gaining information over time about the behaviours and interests of your subscribers
The subscriber list and related data from your email campaigns may then be used to launch your SMS marketing effectively. The fact that you won’t have to start from zero as most businesses do with their email marketing campaigns is a significant advantage. Yes, there will still be some fine-tuning to do. You may send an email blast to your subscribers asking for their phone numbers before you start your text messaging marketing (and consent).
Future email marketing might be optimised with the aid of your SMS service success. When you provide appealing incentives for SMS service sign-up, you may reach more people than just your email subscriber base.
Utilize several message platforms to reach more customers
Some clients don’t ever want to receive another sales email in their mailbox. Others might detest having their phone beep with a text from a business they had previously ordered from. The easiest method to ensure that every consumer is satisfied with a campaign is to measure open and response rates before segmenting your audience based on messaging preferences.
Customers won’t always tell you their preferred channel when you’re trying to construct a list. Because it’s the first one that’s shown to them, they could join up for one or the other. By ensuring that everyone has the opportunity to subscribe to both lists, you may test their preferred methods of communication before seeing how they engage.
If a client doesn’t reply to any of your communications, you might not want to remove them from a list, but you can group them depending on open rates. People who often click links in your texts but seldom view your emails ought to receive more texts and less emails.
You should send out more emails with CTAs and just the most urgent or significant messages to those who scan your texts but often react to them. Additionally, even if a consumer chooses to completely unsubscribe from one of your marketing channels, you will still be able to contact them via their preferred channel.
The client experience may be improved by selecting the appropriate media
Respecting the differences in how consumers engage with emails and text messages may enhance the customer experience. Consider this: When was the last time you read a “urgent” email as soon as you received it? Except for when it came from your employer, we doubt it ever did. What if you wanted to view a text message’s link later and decided to save it?
Emails work better for newsletters and long-form messages. They are the ideal location to transmit non-urgent messages or information that your clients might wish to preserve. Consider using email for:
- Transient communications
- Requests for comments
- Tales about your clients, goods, or brand
- Driving nurture
- Re-engagement initiatives
Text messages are succinct by nature and are ideal for communicating urgent information or requiring real-time client contact, such as:
- Reminders
- Security warnings
- Confirmations
- Notifications of delivery or shipping
- Consumers don’t want to overlook critical information. Anything that may be sent to them by SMS gateway that can be used right away would be welcomed. They’ll like it if you keep the lengthy information in emails so they can read it at their leisure.
