Do you feel the festive spirit in the air? We sure do! With bright lighting all around your streets to markets filled with delicious festive-special delicacies, the holiday season is almost here. And while it is the perfect time to have fun with your friends and family, it is also a pretty brilliant time to increase your revenue and do holiday marketing.
Your holiday sales begin with early preparations. For small companies, the Festive period is always just around the corner, no matter what time of year it is. Because this season makes up the majority of the year’s revenue for many businesses, planning ahead of time and strategically may make all the difference.
The holidays present an opportunity to attract new clients while also bringing up the severe competition. We’ll look at why marketing is important and marketing strategies for boosting holiday sales and having the best season ever for businesses.
What Is Holiday Marketing?
Holiday marketing is the practice of implementing more aggressive actions through various marketing channels to grab consumers’ attention, entice them with more attractive offers, and significantly boost sales just before the holidays.
Here’s why you should do holiday marketing:
It is customary: Ancient people used to celebrate festivals by sacrificing animals, building fires, and singing and dancing. Because they are too busy, modern people instinctively substitute shopping holidays instead. Despite sounding absurd, holiday marketing is a significant cultural phenomenon.
Raises marketing benchmarks: Customers are used to a fiercer brand rivalry across a range of channels, including social media, email, SMS, and search engines. Because of the lessons learned through Christmas marketing, individuals now believe they are deserving of better treatment over the holidays. It automatically raises the bar for the companies’ quality, driving them to pursue perfection.
Fosters inventive behavior: Getting people’s attention during a busy Christmas season is a complex undertaking. To win over savvily informed customers, marketers should exercise all of their creativity and create emotionally compelling content.
Provides benefits for both customers and brands: Customers receive amazing deals and presents thanks to holiday marketing, while firms are rewarded with huge sales and improved reputations.
Tests the company’s capacity to develop and adapt: Participating in these holidays is necessary. The intensity of holiday marketing puts companies to the test. Additionally, it shows how adaptable and agile each company is in finding a solution.
Top 9 Holiday Marketing Strategies To Multiply Sales
Here are some marketing tips to reach your potential profit bar this holiday season:
1. Offer Excellent Deals & Discounts
Customers are knowledgeable buyers. They are aware that businesses fight for clients, and they constantly search for deals and sales.
Plan ahead and come up with creative methods to appeal to your clients’ demand for great offers. Consider a single, substantial discount to entice bargain hunters or a series of transient specials that vary weekly to attract customers to return. To increase e-commerce sales, you might also employ coupon codes.
Pro Tip: Digital coupons may increase customer engagement and retention for both current and previous consumers while costing you nothing to distribute.
2. Add Gift Suggestions
The stress in your consumers’ life will increase as the holidays draw near. Consider creating email marketing campaigns with gift suggestions to make Christmas shopping simpler. Include a call to action, such as “Buy Now,” and shoppable links that take visitors straight to the product pages on your website.
Showcase original present ideas, make personalized gift suggestions based on past purchases, and explain how to combine many goods into the ideal gift. Offer a discount on gift packages as a bonus and an incentive.
3. Express Gratitude At The Right Time
Sending thank-you cards to your devoted consumers at little celebrations will help you stand out from the competition. Customers who get an unexpected thank-you note will feel genuinely valued, and you’ll be on their minds while they purchase for family and friends.
4. Trigger The Nostalgia
Holidays evoke feelings of enchantment and nostalgia for simpler times when there was plenty of snow, and Santa Claus really existed. Why not create your marketing effort to appeal to nostalgic holiday memories?
Use vintage typefaces, black-and-white images, and images that make you nostalgic for bygone eras. This year, your campaigns may be guided by nostalgia, whether you’re creating an in-store display or an online landing page.
Pro Tip: Reminiscence may strengthen the emotional bond between your brand and your clients.
5. Prioritize Your Loyal Customers
Don’t forget about your regular clients, even while you’re anxious to win over new ones. Keeping in touch with your repeat clients is worthwhile since, according to Annex Cloud, they account for approximately two-thirds of your revenues.
Use this chance to give your top clients a special present, such as a priceless discount or an exclusive sneak peek at a forthcoming product. A more traditional option would be to mail handmade Christmas cards to your devoted clients. This tactic will grab your client’s attention and demonstrate your concern.
Pro Tip: Did you realize? Retaining customers is valuable because they were members of those businesses’ loyalty programs, 81% of customers chose those brands for their Christmas shopping in 2021, and 61% signed up for loyalty programs to take advantage of discounts.
6. Free Shipping
One of the finest promotional offer is the free delivery that you can provide all year long if you sell anything online. Free delivery is essential, though, if you want to see significant holiday sales.
When providing holiday shopping, think about providing free delivery, and let your consumers know. Include a potent reminder of your free shipping offer across your online store, Digital Marketing Campaigns as well as in your marketing emails.
Pro Tip: Send an automated email to the consumer offering free expedited shipment to minimize abandoned ecommerce carts.
7. Focus More On Holiday Spirit
Consumers desire joy as well as presents when they purchase. Update your festive-themed window display, the home page, and landing pages with lots of sparkle and cozy seasonal sceneries.
Think of providing a holiday gift-wrapping service, both in-person and online, or promoting a unique, limited-edition item that is only sold during the holiday season. Include pictures on your social media feeds if your business donates to charities throughout the holidays so that clients can see that you’re not simply saying you care about the season.
8. Leverage The Socials
You presumably already use social media marketing on Facebook and Instagram, but have you thought about leveraging other platforms? Though they don’t receive as much attention, social media sites like Quora, Reddit, and Pinterest have millions of devoted people waiting for your material.
For instance, marketing on Pinterest is a great holiday marketing approach since people utilize the social media platform to plan or buy purchases. Select a specialized social network that matches your goods, and prepare unique marketing or advertising initiatives.
9. Tune Into Video Marketing
The use of video to develop your brand is expanding. Behind-the-scenes films of their favorite brands and companies are pretty popular with consumers.
This Christmas season, give your consumers a glimpse into the human side of your business by inviting workers to share their greatest holiday experiences or by letting them know what goes into getting ready for the season. Non-product-related businesses have a great chance to capitalize on the Festive season by creating a charming or humorous holiday marketing video.
Pro Tip: Videos help establish your brand’s authenticity, which is essential in modern marketing, especially if your target audience is made up of millennials, who value experiences above material things.
How To Create The Perfect Holiday Marketing Strategy?
Now that you know our tip for festive secrets to boost your sales, here’s what you need to consider when devising the perfect strategy for holiday marketing:
What to advertise: Consider the items you wish to promote and your plan for doing so.
Send out your messages: Select important marketing messages that guide your marketing approach.
Decide who the target market is: Describe your target audience and the best time to contact them. For instance, you could want to focus on busy parents in September and October because they frequently have a lot on their plates throughout the Christmas season. Reach out to your target market if you’re selling a well-liked corporate gift in late October or early November to prevent missing them while they’re away for the holidays.
Set up events: Throw online or in-store campaigns with a festive theme.
Assemble a team: Consider assembling a team to produce writing and visuals for holiday advertising or employing a digital marketing specialist to lead your holiday marketing effort.
Wrapping Up
The festive or holiday is a time for warm family gatherings, reminiscing the past and having a good time. You can use this time to bring clarity to your target audience and increase revenue by offering discount coupons and several deals.
Author Bio:
Mrinalini Sharma, Marketing Head at Renaissance University, a top private university based in Indore, Madhya Pradesh. The university has a total of 10 departments, 34-course streams and 60000+ graduates around the globe. The university offers courses as Bachelor’s, Master’s, Diploma, and certification programs.
