A lot goes into a successful real estate purchase or sale. Knowing a given geographic area, analyzing past sales data, using effective and efficient methods of marketing, and, of course, knowing how to negotiate. My partner and I have been involve in nearly $500 million of successful real estate negotiations. Here are the things our experience shows contribute the most to successful real estate negotiations: 1. The Golden Rule – We all know this one, right? “Do unto others as you would have them do unto you.” Sadly, in today’s contentious, litigious society, we see many people enter into negotiations…
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