Creating and selling online courses can be a great way to make some money working online, but it can also be quite difficult to make money at first.

But even with a very small budget (or no budget at all!) there are ways to promote your online course and try to get at least a few sales.

1. Promote the online course on your social media

Depending on the nature of your website, you may have social media accounts for your small business. Even if you haven’t set up social media accounts for it yet, you can promote your online course on your own private social media. Don’t forget to make your posts public so friends online Kurs erstellen of friends can see them and others can share them with their friends and a wider audience.

Find and share groups that are closely related to your online course topics.

2. Create content related to your course

People won’t buy your online course unless you’ve managed to explain what it teaches and the benefits they get from it. Without becoming a pushy salesman, create content about your online course that sounds like something people want to buy.

You can also guest post on other websites or create a few blog posts and mention your new online course at the end.

3. Give customers a discount

Everyone loves the feeling of having found a bargain. So if you drop the price by 50% for a few days, people feel more pressured to make a quick decision and pay for it before the price goes up.

Be careful not to run discounts and promotions too often as this will make people avoid buying it at full price and just want it until the next promotion comes along. Another great way to generate interest is to offer a free module that gives people a chance to try before they buy.

4. Pay for advertising when you can

While budgets are usually very small to start with, don’t be too keen on spending some money on advertising. Sometimes you have to spend money to make money. While it may seem desperate at the moment, it will help you engage your audience and attract people who are genuinely interested in your online course.

Planning Online Courses – Do You Know Your Audience?

Who are you creating your courses for? Do you know your audience?

In the movie “Field of Dreams” the slogan was “If you build it, they will come.” This could work with two teams of long-dead baseball players, but unfortunately it’s not a good strategy for online courses

You need to know who your audience is . The image you create of your ideal student is called an avatar – has nothing to do with this movie either! This is a profile you create based on what you know about the type of people who will be taking your course.

How do you find out – is the next obvious question. Easy. Talk to them and ask them. My audience for my online courses on creating online courses is less demographically specific and has no gender bias.

Broadly speaking, these are people between the ages of 15 and 50 who are entrepreneurial, creative, knowledgeable, smart . They can come from all parts of the world – my courses reach 164 countries.

Start listening to your audience. ask them questions. Create messaging dialogs. Organize Skype calls. Get under their skin.

Find out who they are.

At the beginning of my courses, I ask my students to introduce themselves. It helps me understand them a little better and if they leave a message in class it’s a great opportunity for me to ask them a question and keep the discussion going.

This information is very powerful.

When you talk to them or text them, look for keywords with information about their struggles, motivations, goals, ambitions, and goals. This information is worth its weight in gold and will be especially valuable when we discuss the next section – Issues.

Don’t be afraid to niche your audience.

By being very specific to your audience, you will resonate with them. If you use your definition very broadly to reach a wide audience, you will not resonate with anyone. In the beginning it is better to online Kurs erstellen  focus on one niche, but over time you can target multiple niches with your courses.

Try creating a sketchy profile of your avatar.

Even give them a name. Who are you married to or in a partnership with? Do you have children? Where do you live? How is your home? what is her income Do you have a car? The more you can fill out this profile, the more you can get to know them.

When you create your courses for them, it’s much easier to feel like you’re speaking and engaging with them directly. Although you teach courses to hundreds, if not thousands, of students, it’s still a very personal method of knowledge transfer. There are only two people in the course at a time. You, the teacher and the student, and the more intimate and personal you can make your courses, the better the student experience will be.

That’s one of the reasons I think Alun Hill is so successful. He works very hard to answer all questions and discussions with his students and when you take his classes you feel like he is really speaking directly to you. He doesn’t lecture in the traditional sense of the word, he conveys the information you need to know in a very relaxed and factual manner that makes you feel like you know him as well as he seems to know you.